What a Brand Package looks like for your Logo Project
When a client wants a "logo" they often think of it as one image file that gives a face to their brand. In fact that one image must be repurposed into many file formats that they will need for any number of usages including: signage, product packaging, website, business documents and advertising. A logo is the basis for all the ways in which your business will apply your brand but it is by no means all you need to utilize your logo to it's maximum potential. When I create your logo design, I also create a total brand package of many files in color and black and white, spot colors, sizes and resolutions, not to mention the formats a vendor might ask for at a print service. And I give you a style guide which organizes and keeps those various (50, 60 or more) graphic assets at your fingertips so you can deliver the right file to your service provider or printer. Here is a sample style guide for a recent client showing what you get when you have Collins Cartoon Studios do your brand design work. So don't think of it as just a 'logo', think of it as your brand package. Everything you'll need to boost your business's recognition factor.
New Logo for B&N Custom Rods and Tackle
Thanks to Nick Cox for going ahead with this crazy fish design. I think it will catch your eye at the muskie shows.
New Logo for Talonz Wooden Lure company
I did a vector art update for a brand that was recently purchased. The original logo mark was done by the previous owner's wife in analogue and not really useful for marketing purposes in its limited form. The new owners wanted an exact likeness to the old mark but in vector format that will allow it to be multi-purposed for marketing and signage.
The first in my series of fish stickers I'm calling "Fish Stix".
Like one? Visit the Cartoon Art Store here!
Sticker for COMI 41
A sticker for the Central Ohio Muskies Inc Chapter 41
Muskies Inc. Chapter 41 Logo Cleanup
I updated and cleaned up the club logo. I just tightened up the fish and kept everything else the same. The blk/wht version was optimized for printing on things that need heavier lines in the fins etc. so that's why it is a little different.
Tee shirt for an International Muskie Tournament
The Ray Demers Memorial Can-Am Muskie Tournament. A joint venture between the Central Ohio Chapter of Muskies Inc. and the Belle River, Ontario Chapter. An annual event since 2002.
Vector art for logos and advertising
Cartoons can play a big part in a successful ad campaign and generate lots of interest in your company brand. Cartoons attract the eye and humor can grab the customer and connect on an emotional level that says, "We are a fun bunch of folks!"