When a client wants a "logo" they often think of it as one image file that gives a face to their brand. In fact that one image must be repurposed into many file formats that they will need for any number of usages including: signage, product packaging, website, business documents and advertising. A logo is the basis for all the ways in which your business will apply your brand but it is by no means all you need to utilize your logo to it's maximum potential. When I create your logo design, I also create a total brand package of many files in color and black and white, spot colors, sizes and resolutions, not to mention the formats a vendor might ask for at a print service. And I give you a style guide which organizes and keeps those various (50, 60 or more) graphic assets at your fingertips so you can deliver the right file to your service provider or printer. Here is a sample style guide for a recent client showing what you get when you have Collins Cartoon Studios do your brand design work. So don't think of it as just a 'logo', think of it as your brand package. Everything you'll need to boost your business's recognition factor.
Dan Collins, American cartoonist and all around funny guy.